Use customer-friendly language
To avoid this, be sure to optimize the content to the unique preferences of your demographic. Likewise, make sure that the copy on the page is consistent with the rest of the content on your website in order to make it more familiar and appealing to the reader.
Follow the legal letter to the T
This will cover your company from any legal loopholes and liabilities on all fronts, which will deter lawsuits or at least help you win the case if someone does file a suit against your brand. You will be required to inform the user on the kind of information you collect, why you collect it, what you do with it, where you store it, and whom you share it with. Leave nothing out, and don’t forget about third-party advertisers and other partners that might have the right to this data.
Choose the ideal template for your site
Once you have the template, you can make minor adjustments to the wording and tone of voice to make them more in line with your brand’s voice and identity in general. Don’t try to rewrite or erase any of the legal terms, and make sure that the core concepts that provide clear legal information stays intact. As for everything else, it’s yours to change as you see fit.
Keep it brief, transparent, and honest
- First, look for any elements in your template that don’t pertain to your brand’s architecture or your industry, and eliminate those sections.
- Next, search for any fluff, extraneous details, and duplicated content, and eliminate those as well.
Make it as specific as you can