How a Product Design Sprint Can Help You Launch a Better Product

Yashu Mittal

What is a Product Design Sprint?

Over many years of experience and numerous projects delivered to our clients, we have learned that a good product idea and execution aren’t enough in today’s world. To succeed, you’ll need to answer critical business questions through research, design, prototyping and testing – all this with a user-centered approach in mind. So we introduced Product Design Sprints, a series of workshops based on Google Design Sprints. Read more and learn how a Product design sprint can help you launch a better product.

At CodeCarrot, we run over 10 concurrent projects every year, the vast majority of which involve design services. We wanted to be sure we use a battle-tested process that worked for many teams around the world but tweaked it so that it can also answer more high-level problems that lots of startup founders don’t think of when starting their journey.

Who can benefit from a Product Design Sprint?

A Product Design Sprint is a perfect idea not only for clients who have already had some experience with various kinds of design services for their products. Our workshops differ from each other depending on the problem our clients are facing at the moment. We always meet in advance to get a better understanding whether they:

After that, we prepare our workshops individually for each project and adjust the exercises so that our ‘sprint’ can give as much value as possible to our clients. Sometimes, it means putting more emphasis on the product’s Value Proposition, because the client wants so many features that we think they lost focus on the core purpose of the product. In other cases, we focus on specific features or analyse current user journeys to spot any pain points and work together on finding solutions.

What does the process look like?

A Product Design Sprint consists of 5 days, and each day corresponds to another stage of solving the problem. In a nutshell, the stages are as follows:

We adjust the workshops to our clients’ needs. Sometimes, we even make them shorter to focus mainly on the first three phases.

Usually, in such sprints, we provide a Project Manager and a Product Designer, who heads the workshop and acts as a mentor. We also ask our developers to attend if we feel like we need a reality check on our ideas. You wouldn’t believe how eager developers can be to attend those workshops!

Workshop benefits

Depending on the purpose of the workshops and the initial problem to solve the client will:

What does the client get after the workshop?

At the end of the sprint, the client gets a better understanding of users’ problems and multiple ideas on how to solve them. We prepare a detailed report of the workshops with all materials and canvases digitized. The report also contains suggestions in which way the product should go. Additionally, the clients usually get a working lo-fi prototype for some of our user stories, which they can test later.

If a client decides to build a product with us they’ll also get:

Don’t hesitate and sign up for a Product Design Sprint now.

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