What makes an effective landing page?

Yashu Mittal

It takes a mere fraction of a second for a visitor to evaluate and form an opinion on your website (and as a result, your brand). Bearing in mind that itty-bitty detail, making the perfect first impression should be a top priority. So what does it take to win over these potential leads? A quality landing page that provides an awesome experience.

There’s no guaranteed formula for building a flawless landing page, but it’s not hard to see that some of the best and most effective sites have a number of things in common.

Seven Must-Have Components of a Flawless Landing Page:

  1. Compelling imagery: The world runs on visuals! Choose high-quality, attention-grabbing images or videos that are relevant to your cause. Bonus points if they spark an emotion!

  2. Attractive Design: Keep your design clean and simple, yet impactful. Color matters. Pick a scheme that sets the mood, and pair that with a seamless layout. Consider whitespace and legibility — give your content room to breathe.

  3. Powerful Copy: Intrigue. Empower. Persuade. The headline of the site is your most promising opportunity to hook attention. Concisely tell your visitors what you’re offering. The sub-headline should elaborate on the problem you’re solving, and ultimately persuade your visitor to buy, click, join, or at the very least, learn more.

  4. Easy Navigation: Anticipate what your users will be searching for and provide a clear path for them to get where they need to go.

  5. Effortless Call-To-Action: Be the solution your potential customers are looking for, and offer it to them in one click!

  6. Interactivity: Interactivity stimulates interest, and there are so many unique ways to keep your users engaged on the site: Try scroll storytelling like Tumblr or video surfing like Leap Second.

  7. Offer: Free stuff and discounts rock! Your visitors might be more inclined to sign up or drop their e-mail in exchange for an e-book, a free trial or a percentage off their first purchase.

P.S. Can we send you an email?

Once a week or so we send an email with our best content. We never bug you; we just send you our latest piece of content. Subscribe Here.

Response to “What makes an effective landing page?”

Stay current

Sign up for our newsletter, and we'll send you news and tutorials on business, growth, web design, coding and more!